MSNBC Rebrand MS NOW: A Bold New Identity as Comcast Spinoff Unfolds

MSNBC Rebrand MS NOW: A Bold New Identity as Comcast Spinoff Unfolds . Comcast’s cable news channel, MSNBC, will rebrand as MS NOW—short for My Source News Opinion World—later in 2025. This change aligns with the upcoming spinoff of NBCUniversal’s cable networks into a new company named Versant. The shift will also retire the beloved NBC peacock logo . Reuters Business Insider

What’s Changing?

Name swap: MSNBC becomes MS NOW, signaling a break from NBC branding . Reuters Business Insider
Logo update: The iconic peacock logo is gone. Versant will redesign the branding across channels. New York Post Business Insider

Why the Change?

This rebrand helps Versant brands stand out from NBC News. It removes confusion. Media leaders say the move empowers MS NOW to establish an independent newsroom and pursue its own path . Business Inside Axios

Executives emphasize that although the name and logo change, the editorial focus remains consistent. Cutler, MSNBC’s president, assures that what viewers have always valued will stay .Reuters Business Insider .

The Spinoff Context

Comcast will spin off cable networks—including MSNBC, CNBC, Golf Channel, and Sports Engine—into Versant by year-end 2025. NBCUniversal retains the broadcast network, studios, and streaming platform Peacock .Reuters Business Insider Wikipedia

Versant aims to give each channel autonomy and a distinct image. The rebrand pushes that goal into view .Business Insider Axios Wikipedia

What’s Next?

A nationwide marketing campaign will launch soon. It promises to be “unlike anything we have done in recent memory. ”New York Post Business Insider

Meanwhile, MS NOW is hiring aggressively. The network has already onboarded dozens of journalists from outlets like CNN, Bloomberg, Politico, and the Washington Post. Nearly 100 roles are in the works Reuters The Sun CNBC

CNBC will keep its name but adopt a new logo. Other entities—Golf Channel, Golf Now, Sports Engine—will also drop the peacock and revive their branding under Versant .Business Insider Axios CNBC

What It Means for Viewers

The shift marks a new chapter for MSNBC—now MS NOW. Viewers can expect familiar voices and coverage, with a refreshed look. The brand will stand on its own. It’s a rebranded future, rooted in identity and clarity.